1. Introduction

The Why Am I Special? tool seeks to analyse and identify the Unique Selling Points (USPs) of your business as well as to provide you with related communication materials that will help in developing a brand, identity and market position.

Download instructions for the “Why Am I Special?” tool:

  1. Download the tool.
  2. Open the file.
  3. Press “Enable Macros” and/or “Enable Editing”.

2. Methodology

In the next step, you will be asked to rate the level of agreement with a number of statements. Each question will be evaluated and counted for a final assesment. Please, make sure you answer sincerely to identify properly your strengths.

3. Results

Based on your answers, an automatic evaluation will be generated where you will be able to visualise the scores on each USP. Communication resources and best practices will be also provided after completing the evaluation.

NOTE: You will have access to all the communication resources. However, we encourage you to use the ones related to the USPs where your score is higher than 80%


You must be logged in to download the tool.



You can also watch our video to see step-by-step how to evaluate your Unique Selling Points

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