“Open day” events

When you as a farmer and/or food producer are selling your products directly to customers on-site or close to your production locations, you improve transparency and trust, and contribute to minimising food waste.

As it seems that consumers will continue to favour e-commerce as one of many ways to shop, “Open day” events could also be a chance to have face2face meetings with this group of costumers.

“Open day” events are a good chance to improve transparency and trust, and contribute to minimising food waste by:

• Presenting a wide range of local products – or some specific products
• Making direct information available about the origin of the products and cultivation conditions etc.
• Demonstrating high-quality of products, fair prices and accessibility
• Sharing first-hand experience in relation to product knowledge and traceability
• Establishing and improving producer-consumer interaction
• Making high quality, fresh and healthy food available